Voluntary Payments at the B2B Medium Skift

Skift is a B2B medium for the travel industry that was launched in 2012. Skift offers journalistic content, data and services for both the tourism industry and business travel. After Skift initially raised high expectations among early investors and burned through their start-up financing, the founders Rafat Ali and Jason Clampet decided in 2014 to take a slower, less financially demanding development path than in the early years.

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