Posts in category: Content Monetization

Mainly under the radar screen, the Austrian daily newspaper The Standard has been experimenting with voluntary payments since mid-2019.

pv digest is one of Germany’s best sources for in-depth research on media distribution, payment models and paid content. Managing directors, sales managers, reader market managers and product managers in German publishing houses all rely on Markus Schöberl’s regular analyses and assessments.

Users already spend their media budget on multiple subscriptions, including streaming services like Netflix, Spotify etc., as well as some news publications. But they don’t want more of the latter.  The industry now runs the risk of embracing a zero-sum game where, for one publisher to win, every other publisher must lose. Rather than rely solely on subscriptions, the revenues of which just go to one outlet, publishers must embrace low-friction models that provide an alternative, ongoing revenue stream without cannibalizing existing monetization streams.