Mainly under the radar screen, the Austrian daily newspaper The Standard has been experimenting with voluntary payments since mid-2019.
Users already spend their media budget on multiple subscriptions, including streaming services like Netflix, Spotify etc., as well as some news publications. But they don’t want more of the latter. The industry now runs the risk of embracing a zero-sum game where, for one publisher to win, every other publisher must lose. Rather than rely solely on subscriptions, the revenues of which just go to one outlet, publishers must embrace low-friction models that provide an alternative, ongoing revenue stream without cannibalizing existing monetization streams.