The coronavirus Covid-19 is continuing to dramatically change the way we work and live. It’s impacting almost every person, in every corner of the globe, and in every industry – and it looks set to continue to do so for at least the next 6-8 weeks.
In these times people have a higher need for quality content, journalism and information from the sources they trust. That’s why so many publications are relaxing their paywalls for any content related to the spread of the virus. But this also puts publishers at a quandary – they too are feeling the impact of Covid-19, as well as impacts from the necessary efforts being made to prevent its spread.
With readers eager for information, now is the time to build a stronger, deeper relationship with your audience. That means focusing less on limiting access to your site and instead taking the opportunity to build a larger following that really appreciates the value of your content.