We believe in a better user experience.

One that makes buying without barriers a reality. The hard part is building trust before experiencing value. That’s where we come in. Welcome to LaterPay.

Challenge

Asking consumers to bear all the risk upfront kills transactions.

There is a misperception in the industry around how people consume content. People are not willing to invest time or money for content which they have not yet experienced. Upfront registration and upfront payments kill transactions. Everyone is tired of having to register and pay on every site separately. And no one wants to subscribe to an endless number of sites. At the heart of the open web there is a new paradigm. One that is moving from the traditional offline “push” model to the online “pull” model. People show you what they want and how they want it by clicking or tapping on the things they want. In order to unlock transactional revenues, the industry has to put the consumer at the center and change the way it thinks about content transactions.

Solution

Successful transactions rely on enabling choice and building trust.

When we put choice and trust at the center of our thinking, we came up with a different idea – the Internet’s running tab. In other words, allowing users to consume and experience content how they want and where they want, securely and easily, across websites, devices and open platforms. LaterPay is a user-centric method that makes it easy to buy now and pay later, after the value has been experienced and consumers are ready. The value of LaterPay is in the customer onboarding – getting the user to make that initial transaction in a transparent, easy and seamless way. By offering a frictionless experience while giving consumers choice and protecting their privacy, we provide access to an untapped transactional economy.

We're Different

We see a different future. One of interoperable platforms that unlock a transactional ecosystem driven by choice and trust across the Internet.

LaterPay, at its core, is a conversion platform that powers other platforms. We align incentives between content creators, merchants and consumers. We give content creators the flexiblity to sell what they want, how they want. While at the same time giving users the flexiblity to pay for only what they consume. We strive to make the transaction of digital content seamless across the Internet.

Low-friction conversion funnel

By allowing consumers to buy per item, or via a time pass, a traditional subscription, or even simply to make a contribution, we enable a low-friction converstion funnel. This allows you to provide a good user experience while optimizing monetization.

Micro-transaction capabilities

We handle any purchase size, micro-transactions included. We uniquely track any size transaction, and when a certain minimum is reached the consumer is prompted to pay. This makes payments as small as $0.01 economically feasible.

Aggregation across websites

Consumers are able to purchase content across any site that leverages the LaterPay conversation platform for a truly seamless experience. We handle all the backend payment processing and reporting so you don’t have to.

Actionable Insigths

To successfully compete, you need to better understand your customers and their preferences. With the LaterPay analytics, you will have more information and actinoable insights. Your customers will thank you and so will your business.

API-first approach

The LaterPay platform is built on top of a robust set of APIs that enable a customizable range of solutions. We take an API-first approach to meet your needs.

Platform as a service

We can integrate with your tech stack, allowing you to use any of the LaterPay platform building bocks. We are the engine that powers your platform’s ability to get people to buy.

Giving consumers a better experience that offers them choice and trust results in unprecedented conversion rates.

Results matter.
LaterPay delivers.

85% of all users who reach the threshold register and pay

Average across partners

78% of users buy & access content in less than 10 seconds

Average across partners

22% of Time Pass users have bought individual articles first

Average across partners

+77% in digital revenue after 1 year

Goodnews4

+7.7% total subscriber count

PC Games Hardware

0.001% chargeback rate across 6M transactions

SPIEGEL

There’s an untapped universe of transactions that exists between ads and subscriptions. With LaterPay, you can unleash an entirely new transactional economy.

Ready to get started?

Join other forward thinking digital content businesses and discover how LaterPay drives customer conversion.